5 Ways to Get Coverage for your Small Business

In my previous post “10 Tips to get a reporter to cover your story“, I focused on writing the actual press release or ‘pitch’ that you send to the media.  But what if you haven’t gotten that far yet?  What if, frankly, you don’t know where to begin?  Just like every individual has a story, every company or organization does as well.   So what are some ways you can get coverage for your small business?  

Think local.

10 Tips to Get a Reporter to Cover Your Story

10 Tips to Get a Reporter to Cover Your Story

In my 20 years in broadcasting, I was on the receiving end of a lot of story pitches. Admittedly, many were quickly deleted. Statistics show the average reporter spends just seconds reviewing a press release before deciding whether to hit delete or read a little further.

So how do you ensure your story doesn’t wind up in the trash?  

Here are TEN TIPS from a reporter's perspective: