10 Lessons Learned from Managing the Walter Carr Story, the “Top story of the day”.
So what do you do when a reporter says, “I’m sorry, this is a great story but we just can’t cover it.”
This is when social media becomes a game changer. Small businesses and organizations can be their own media outlet. You can create your own content and engage customers in a way like never before. Here’s how:
In my previous post “10 Tips to get a reporter to cover your story“, I focused on writing the actual press release or ‘pitch’ that you send to the media. But what if you haven’t gotten that far yet? What if, frankly, you don’t know where to begin? Just like every individual has a story, every company or organization does as well. So what are some ways you can get coverage for your small business?
In my 20 years in broadcasting, I was on the receiving end of a lot of story pitches. Admittedly, many were quickly deleted. Statistics show the average reporter spends just seconds reviewing a press release before deciding whether to hit delete or read a little further.
So how do you ensure your story doesn’t wind up in the trash?
Here are TEN TIPS from a reporter's perspective: